2026年5月28日,招商证券(HK6099)(香港)发布研报,上调拼多多(PDD)评级,评级由“BUY”调整为“买入”。本次评级报告研究员为李怡珊。
该研报摘要表示:
Maintain BUY, TP at USD100: We see PDD at a key strategic inflection. Near-term margin pressure from elevated investment should support long-term transformation from a traffic Distribution(DSGR) platform toward a supply chain–driven platform, unlocking mid-market growth. Current valuation largely reflects earnings headwinds, with limited pricing of potential long-term upside from Xinpinmu. We maintain BUY, TP at USD100, implying 11x/9x FY26/27E adj. P/E. Catalysts: 1) Xinpinmu sales outperformance after 3Q launch; 2) continued strong Temu transaction revenue growth; 3) ad growth stabilizes on PDD platform; 4) potential shareholder returns. Key risks: 1) Larger-than-expected losses from Xinpinmu’s asset-heavy model; 2) tightening tariffs/regulation impacting Temu; 3) intensifying domestic competition pressuring GMV and ads; 4) governance/regulatory risks.
(数据来源:同花顺(300033)iFinD)
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